Free checklist
Audit your Meta ads like an operator.
This is a free, 30-item checklist to audit your own Meta ad account like an operator — across campaign structure, audiences, creative, budget and bidding, tracking and signal, and profitability. Tick each check off as you go; your progress saves in your browser, with no signup and no account connected.
Campaign structure
Audiences
Creative
Budget & bidding
Tracking & signal
Profitability
Automated audit
Bach.ai runs checks like these on your connected account, with each finding priced by its estimated impact.
Stop auditing by hand once a quarter. Connect your ad account and get a ranked list of revenue leaks — each one showing estimated waste in money, not a benchmark.
Want Bach to run these checks on your real account?
Bach.ai audits your connected account and prices every leak by its estimated money impact.
Frequently asked questions
How often should I audit my Meta ads account?
Run a light monthly pass using a checklist like this one — checking frequency, creative age, and tracking health. Do a full deep audit quarterly, reviewing every campaign and audience from first principles. Trigger an immediate audit after any significant tracking change (new pixel, CAPI setup, attribution window change) or after any unexplained, sustained performance shift.
How long does a Meta ads audit take?
It depends on the size of the account and how clean its tracking is. The structure, audience, creative and budget checks run inside Ads Manager; the tracking and profitability checks also need Events Manager and your store’s order and refund data, so set aside time for those. Bach.ai runs checks like these automatically on a connected account and ranks each finding by its estimated money impact, so you know where to act first.
What are the most common Meta ads audit findings?
We haven’t published a count of how often each finding occurs, so this is what to look for, not a frequency ranking. Start with the problems a standard Ads Manager view doesn’t show: pixel and Conversions API events counted twice, overlapping ad sets that Meta keeps out of the same auction, creative whose CTR is falling while ROAS still looks fine, and store revenue that no longer matches what Meta reports.
Platform rules on this page link to Meta's documentation, checked 1 October 2026. Set every other threshold from your own account data; Bach.ai reports your account's real numbers once connected.
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