Free checklist
Audit your Meta ads like an operator.
30 checks across 6 disciplines — tick them off as you go. Progress saves in your browser.
Campaign structure
Audiences
Creative
Budget & bidding
Tracking & signal
Profitability
Automated audit
Bach runs 100+ checks like these automatically, every day, with each finding priced by impact.
Stop auditing by hand once a quarter. Connect your ad account and get a live ranked list of revenue leaks — each one showing estimated waste in money, not a benchmark.
Want Bach to run these checks on your real account?
Bach audits 100+ signals automatically and prices every leak by its money impact.
Frequently asked questions
How often should I audit my Meta ads account?
Run a light monthly pass using a checklist like this one — checking frequency, creative age, and tracking health. Do a full deep audit quarterly, reviewing every campaign and audience from first principles. Trigger an immediate audit after any significant tracking change (new pixel, CAPI setup, attribution window change) or after any unexplained, sustained performance shift.
How long does a Meta ads audit take?
A manual audit using this 30-point checklist takes approximately 2–4 hours for a typical e-commerce account with 5–15 active campaigns. Automated tools like Bach.ai run 100+ checks in minutes, returning each finding ranked by its estimated money impact so you know exactly where to act first.
What are the most common Meta ads audit findings?
The most common findings across e-commerce accounts are: sustained high frequency on saturated audiences, audience overlap between prospecting and retargeting pools at 30–45%, creative fatigue around the ~14-day mark without a scheduled refresh, and missing or misconfigured Conversions API — which typically means approximately 19% of conversion events are unrecorded. Together, these patterns account for the illustrative 20–40% of spend that leaks in a typical account.
Figures cited are illustrative planning ranges for context, not guarantees. Bach.ai reports your account's real numbers once connected.