About Bach.ai
Make paid advertising predictable, profitable and personal again.
We’re building AI that works with marketers, not instead of them. The future of performance marketing isn’t man versus machine — it’s both. You hold the strategy and the approval; Bach does the relentless work in between.
The problem we saw
Marketing tools give you data. They never give you the decision.
There are dozens of beautiful dashboards. Every one of them can tell you that ROAS fell or frequency climbed — and then walk away. None of them tell you which number to fix first, what it’s costing you to ignore it, or actually make the change.
So the work fell back on the marketer: export, cross-reference, decide, log in to Ads Manager, change it by hand — every week, across every account. That gap between knowing and doing is where budget quietly bleeds. Bach.ai exists to close it.
A dashboard gives you
- A chart that ROAS dropped
- A metric that looks off
- A report to read later
- A tab to keep checking
Bach gives you
- Why ROAS dropped, from your data
- The biggest leak, ranked by money
- The exact fix to approve
- The change made on Meta for you
How Bach operates
Not a dashboard you read. An operator that does the work.
The same loop a senior media buyer would run — only it never sleeps, and it shows its working at every step.
Audits the whole account
Bach scores every campaign, ad set and creative against your own account history — not a generic benchmark — across structure, audience, creative, budget and tracking.
Ranks every leak by money
Each issue is sized in recoverable spend, so you always see the biggest leak first — never a wall of metrics to decode.
Executes the fix — on approval
Every change is a proposal with its expected impact attached. Approve it and Bach makes the change on Meta. It stays read-only until you say go, and every action is reversible.
Keeps watching, around the clock
After every fix Bach keeps monitoring the account, and alerts you the moment something slips — so performance is defended, not just diagnosed once.
Founder note
Why we built Bach.ai.
“There was never a shortage of marketing dashboards — there are dozens, and they’re beautiful. The problem is that a dashboard hands you data and walks away. It never tells you which number to fix first, or what it’s costing you to ignore it. I built Bach.ai to close that gap: an operator that reads the account the way a great media buyer would, ranks the leaks by the money they’re losing, and — once you approve — actually makes the change.”
Abhishek Pinninti
Co-founder, Bach.ai
What we believe
The principles behind every decision.
Honesty over hype
We would rather show you a smaller, real number than a bigger, flattering one. Every figure Bach reports traces back to your own account data — nothing is fabricated, padded, or borrowed from a benchmark and passed off as your result.
An operator, not a dashboard
Reading charts is work. Bach does the work — it audits, decides, proposes, and on your approval executes the change on Meta. You get decisions and outcomes, not another tab to babysit.
Your ROAS, not the platform’s
Meta reports the number that flatters Meta. Bach measures what actually reaches your bank — true ROAS, MER and new-customer CAC — and scales on margin, not vanity metrics.
With marketers, not instead of them
The future of performance marketing isn’t human or machine — it’s both. You set the strategy and hold the approval; Bach handles the relentless, around-the-clock execution no person can sustain alone.
The company behind the operator.
Bach.ai is the product of Wittelsbach AI. We build a single, focused thing exceptionally well — an AI operator for paid advertising — and we build it for the people who live and die by their numbers.
Who we serve
E-commerce & D2C brands — from founder-run shops to performance agencies managing a roster.
What it runs on
Built on the Meta Ads API, with bank-grade token encryption and read-only access until you approve a change.
Where it’s headed
One agentic operator across the channels that move your revenue — Meta Ads execution and Google Ads intelligence today, with full Google Ads execution on the way.
Bach.ai is the in-product AI. It connects to Meta Ads and Google Ads through their official APIs — Meta is where the operator executes; Google Ads is intelligence today, with execution on the roadmap.
See what Bach finds in your account.
Connect your Meta account and Bach runs a full audit — every leak ranked by the money it costs. Read-only until you approve a single change.