Bach.ai is online
Find the money your
Meta ads are quietly wasting.
Bach reads every campaign, ad set and creative, ranks what's bleeding spend by the dollars it costs you, then — once you approve — fixes it directly on Meta. The performance marketer you don't have to hire.
✓ Shopify, WooCommerce or any store· Free 7-day trial· Read-only until you approve
No store yet? Play the live demo →
Works with
ROAS
2.8× →4.6×
Spend
$48,200
Recoverable
$1,480/mo
Revenue leaks found · 3
Lookalike 1% · Prospecting
frequency 7.2 · creative fatigue
Prospecting · UGC video ad
zero purchases · 9 days live
Advantage+ · Broad
CPA up 38% vs target
Sample account · illustrative figures
Why the waste exists is documented by the platform itself. According to Meta’s own guidance, an ad set stays in a learning phase until it has gathered about 50 results in the week after its last significant edit, and while it is learning, “ad sets are less stable and usually have a higher CPA”. Every unnecessary edit restarts that meter, and the first 7 days after one are the least reliable days to judge anything. Bach scores an account against its own delivery history — a trailing 30 days for performance signals, and a full 365 days for pixel and purchase-event coverage — rather than an industry average, because no credible universal figure for wasted spend, median ROAS or creative lifespan exists. Each finding is reported as recoverable spend in your own currency. Source: Meta Business Help Center, About the learning phase, retrieved 22 September 2026.
Money-first
every leak ranked by what it costs you
Minutes
to your first ranked audit
Every
ad set audited, not a sample
0
changes without your approval
Trust & control
You stay in control. Always.
No surveillance. No black box. No data resold. Bach connects to look first and acts only on what you approve. Every move is logged; supported actions include rollback.
Read-only by default
Bach changes nothing until you approve it. Connect and look before you ever let it act — every change waits for your approval, on every plan.
Encrypted access
Your Meta tokens are encrypted at rest and used on a least-privilege basis. Disconnect in one click.
Never trains AI models
Your account data runs your audit and nothing else. It is never used to train models, never resold.
Logged, rollback where supported
Every action Bach takes is timestamped and explained. One-click rollback is offered only where the action and Meta support it.
The problem
Meta ad accounts quietly leak more spend than they show.
It hides in fatigued creative, ad sets stuck in learning, and budget chasing people who will never buy. By the time it shows up in your ROAS, you have already paid for it. Bach’s audit finds it sooner.
20–40%
of Meta spend wasted: the figure often quoted, though no named study backs it
Bach sizes your real figure and proposes the reallocation — you approve.
2.8×
a median e-commerce Meta ROAS you will see quoted (also unsourced)
Your bar is break-even ROAS: 1 ÷ gross margin. Bach surfaces the dead spend first, then proposes where budget should go.
0
vanity dashboards to babysit
Every leak arrives with a proposed fix — and Bach executes it once you approve.
Ranges are illustrative planning figures from published Meta benchmarks and our operating experience — not guarantees. Your only real numbers come from your own connected account.How we source these →
The operator loop
One pass — found, sized, approved, fixed.
Not a dashboard you read — an operator that works the account end to end, and never moves without your say-so.
- 01
Detect
Bach reads every campaign, ad set and creative against your own history, plus labelled internal baselines.
- 02
Rank by money
Each leak is sized by the spend it is bleeding — biggest first. No charts to decode.
- 03
Simulate
Every fix arrives as a proposal with its expected impact attached, before a single thing moves.
- 04
Approve
Nothing touches your account until you say go. One tap — and it is the only step that changes anything.
- 05
Execute
Bach applies the approved fix on Meta and logs it. One-click rollback only where the action and Meta support it.
- 06
Re-scan
The next audit checks what changed — so the next leak doesn’t wait for a month-end report.
ROAS
2.8×4.6×
Spend
$48,200
Recoverable
$1,480/mo
Revenue leaks · ranked
Lookalike 1% · Prospecting
frequency 7.2 · creative fatigue
Prospecting · UGC video ad
zero purchases · 9 days live
Advantage+ · Broad
CPA up 38% vs target
Proposed change
Pause Lookalike 1% (freq 7.2) and shift its budget to Retargeting 30d.
est. +$640/mo recovered
Sample account · illustrative figures
Awaiting your approval
Nothing executes until you approve. Changes are logged; supported actions include one-click rollback.
From audit to outcome
Watch the account go from leaking to lean.
Bach scores your account out of 100, then works the fixes in priority order — recovering wasted spend, lifting ROAS, and tightening frequency until the numbers move. You approve each step.
- A single account-health score, tracked over time
- Each fix shows its expected before → after
- Progress you can see, in recoverable spend
Healthy account
Up from 58 at first audit — once Bach clears the ranked leaks.
▲ +26 points
Sample account · illustrative figures. Your numbers come from your connected account. Scroll to see the fixes land.
Ask Bach
Your whole account, in plain language. Just ask.
Bach knows your live numbers. Ask why ROAS dropped, what to scale, or where the budget is leaking — it answers from your own data, shows its working, then offers to fix it on the spot.
- Answers from your synced account data
- Shows the math, then proposes the fix
- Remembers your brand, goals and history
Capabilities
One system. Every lever that moves ROAS.
From account structure to creative to budget pacing — Bach audits the account and tells you what to fix next.
Restructure the account
Propose splitting testing from scaling, combining duplicate ad sets, and fixing Advantage+ and CBO setup.
Refresh fatiguing creative
Flag the creative tipping this week and draft the next angle before ROAS drops.
Reallocate the budget
Propose moving spend off losers onto your best-returning ad sets, with the estimated impact attached.
Unstick learning-limited ad sets
When your ad sets share an auction, Meta enters only one and the rest can underspend. Bach flags Learning limited ad sets and proposes combining them.
Surface pacing and ROAS slips
Show spend pacing over budget or ROAS slipping when Bach audits the account, not weeks later in a report.
Guard the tracking
Check pixel and Conversions API health so you don’t optimise on broken signal.
What the audit covers
Everything Bach audits in your Meta ad account.
From campaign structure to bidding to tracking, Bach audits your connected Meta account — surfacing wasted ad spend, creative fatigue and delivery problems, each with an estimated revenue impact, before they drag down your ROAS.
Campaign structure
- Advantage+ Shopping setup
- Campaign budget optimization (CBO)
- Testing vs scaling split
- Duplicate & conflicting ad sets
Audiences
- Audience saturation
- Frequency capping
- Lookalike sizing
- Retargeting windows & exclusions
Creative
- Creative fatigue & hook rate
- Format & placement mix
- Refresh cadence
- Top-creative scaling
Budget & bidding
- Budget pacing & dayparting
- Bid strategy & cost caps
- CPA vs target
- Spend reallocation
Tracking & signal
- Pixel & Conversions API health
- Event & purchase coverage
- Attribution windows
- Deduplication
Profitability
- True ROAS & MER
- Wasted-spend detection
- New-customer CAC
- Margin-aware scaling
Integrations
Connected to the platforms that run your ads and store.
Link your ad accounts and commerce store in a click. Bach reads the data, surfaces the leaks, and keeps you in control of every change it makes.
Secure OAuth · read-only by default · disconnect any time
Ad accounts
Meta Ads
Audit + approved execution
Google Ads
Audit + intelligence
Commerce platforms
Store & order data connectionShopify
WooCommerce
Wix
Magento
What changes when Bach runs point on your ads.
Whether you are a scaling DTC brand or an established store, the wins compound: less waste, more return, and hours of your week handed back.
Lower CAC
Cut the spend that never converts and bring down what each new customer costs to win.
Higher ROAS
Budget shifts to your best-returning campaigns, proposed for you — no nightly spreadsheet.
Your time back
Stop living in Ads Manager. Bach audits and proposes, and acts only on your approval, so you can build the brand.
Who it's for
Built for the people who own the ad spend.
DTC founders
You wear every hat. Bach is the performance marketer you can't yet hire — auditing your Meta ads and protecting ROAS while you build the brand.
Performance marketers
Skip the manual audits and spreadsheets. Bach surfaces the leaks and proposes the fixes, so your time goes to strategy and creative — not pulling reports.
E-commerce agencies
Audit every client's Meta ad account in minutes, catch wasted spend before the client does, and show ROAS wins faster across your whole book.
The approval gate
Bach proposes. You approve. Then it executes.
Dashboards show you problems; Bach fixes them — but it runs on a hard stop. Nothing touches your account until you say go.
Audit
reads your account
Leak found
ranked by revenue at stake
Fix proposed
with expected impact
You approve
one tap · the only step that changes anything
Execute
on Meta
Measure
and re-scan
Then back to the next audit
Comparing tools?Bach vs Madgicx ·vs Triple Whale ·vs Manus AI ·all 10 comparisons
Founder-led advice
E-commerce growth consultation
Book a 45-minute consultation with Abhishek Pinninti to review your advertising, checkout and repeat purchases. Get a written action plan within 48 hours of the call, with clear priorities for your business.
US$49 once
Credited in full toward a later engagement. No subscription required.
View consultation detailsQuestions, answered.
What is a Meta ads audit?
A Meta ads audit reviews every campaign, ad set and creative in your Facebook & Instagram ad account to find wasted ad spend — fatigued creative, overlapping audiences, poor budget pacing and tracking gaps. Bach’s audit covers fatigue, learning-limited ad sets, budget pacing and tracking (it does not measure audience overlap) and ranks each leak by its money impact.
How do I reduce wasted ad spend on Meta?
Cut frequency on saturated audiences, combine overlapping ad sets, pause fatigued creative, and reallocate budget toward what converts. Bach’s audit flags fatigue, learning-limited ad sets and misallocated budget and proposes the exact fix; it executes the fix on Meta only after you approve.
What is a good ROAS for e-commerce?
There is no reliable universal figure: you will see a 2.8× median quoted, but no named study backs it. The bar that matters is your break-even ROAS, 1 ÷ your gross margin. Bach helps by finding wasted spend and proposing budget shifts toward your best-returning campaigns and creatives — nothing runs on your account without your approval.
How is Bach different from Madgicx or Revealbot?
Most tools show you dashboards or run rigid rules you maintain. Bach is an agentic ad operator: it audits your account, finds the leak, proposes the exact fix with its estimated impact, and — once you approve — executes it on Meta.
Will Bach change my campaigns automatically?
Never without your approval. Bach proposes every change with its estimated impact and executes on Meta only after you approve. Every action is logged, and rollback is available where Meta supports it for that action.
Bach.ai is an agentic Meta Ads operator built for e-commerce brands. It audits your account, surfaces every revenue leak with the money it costs you, and — once you approve — executes the fix on Meta. Not a dashboard you have to read. An operator that does the work.
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