Your revenue isn't sliding because of one ad. Look at the pipeline underneath it.
A 45-minute working session with Abhishek Pinninti to trace acquisition, landing, checkout and retention together. Find the highest-priority leak, decide the next move, and receive your written action plan within 48 hours of the call.
Credited in full against any engagement
Before we talk, tell me what I'm looking at.
This brief lets the call open at the diagnosis instead of the introductions. Use the provided bands, and choose “Not sure” rather than guessing. The US$49 is credited to a later engagement; if the call is not a fit, reply within seven days for a refund. Read the terms.
Preparing secure checkout. If this message remains, book by email.
A decision you can act on.
You receive a written action plan with the evidence, estimated impact, confidence and next action for each finding. Estimates are separated from measured results.
From this page to your written action plan
Six steps, with a clear next action at each one. Payment and scheduling are separate: your appointment time is confirmed by the calendar after payment.
- 01
Send your brief
Fourteen required answers about your brand, current setup and the question you want answered. Extra numbers are optional. Submitting saves your brief and opens a secure payment link.
- 02
Pay US$49
One payment through Razorpay, credited in full against a later engagement. Your bank may apply a currency-conversion fee. A failed or cancelled payment does not confirm the consultation.
- 03
Choose your call time
After payment is verified, your confirmation page and email provide the calendar link. Pick a time in your timezone. If none works, reply to arrange one or request a full refund. Only the calendar confirmation establishes your appointment time.
- 04
Optionally share a Meta snapshot
The confirmation email includes a code for a one-time read of your last 90 days of Meta ads. We do not use this connection to change your ads, never store its access token, revoke our access after the read, and delete the snapshot after 90 days or on request. You can skip this and screen-share instead.
- 05
Work through the 45-minute call
We review acquisition, the offer, checkout and retention. We distinguish what the data supports from what still needs testing, then agree on the next actions.
- 06
Receive your written action plan
Within 48 hours of the call: findings, supporting numbers, estimates with limitations, and a prioritized action list. Your team can execute it independently.
Spend held. Revenue didn't.
One pattern worth investigating: Spend is flat or up. Blended MER drifts down a few points a month. CAC creeps past contribution margin after COGS, shipping and payment fees — so the months that look like growth are the ones losing the most money.
Then the diagnosis gets outsourced to whoever is closest to the problem. The media buyer says it's creative. The creative team says it's the offer. The agency says it's iOS attribution. Everyone is describing one symptom of the same system, and nobody owns the system.
Nothing on this call is a pitch for ad management. It's 45 minutes spent reading your numbers end to end — the way you'd read a diagnostic, not a dashboard.
What the written action plan looks like
Synthetic example — not a customer result or a promise. Here is how we would turn a checkout concern into a testable decision.
- Observation
- In this example, 2,000 checkout starts produced 1,200 orders: a 60% completion rate. Some shoppers encounter shipping costs for the first time at checkout.
- Hypothesis
- Showing delivery costs earlier could reduce surprises. We cannot tell from the funnel alone whether that causes the drop-off.
- Estimate
- A test moving completion from 60% to 62% would produce 40 additional orders at the same traffic level. At a US$50 order value, that is US$2,000 revenue; at 40% contribution margin, US$800 before any extra costs.
- Confidence and limits
- Low until tested. The 2-point change is a scenario, not a benchmark. Traffic, refunds, discounts and order mix could change the outcome. Do not add this estimate to overlapping findings.
- Next action
- Have the storefront owner test clear delivery pricing before checkout, verify event tracking, and compare completed orders and contribution with a control.
Your action plan follows this structure using the evidence available for your business. If the evidence is insufficient, we say what to measure next.
End to end means end to end
We follow one customer through the entire path, in order, and stop wherever the money stops moving. Four stages, and the failure at each one looks completely different.
Acquisition
Channel mix, blended vs platform-reported CAC, creative fatigue curves, audience overlap, and whether your incrementality story survives contact with the P&L.
Landing & offer
Message match between ad and page, the first fifteen seconds, price framing, and whether the offer is doing any work at all or the ads are carrying it alone.
Checkout
Step-by-step drop-off, mobile behaviour, payment methods, shipping and tax reveal timing, and the abandoned-cart recovery you probably think is running.
Retention
Repeat rate, time-to-second-order, cohort contribution over 90 and 180 days, and the winback flows that decide whether acquisition maths ever works.
Forty-five minutes, structured
You fill the brief before you pick a slot, so the call opens at the diagnosis instead of the introductions. That is the whole reason forty-five minutes is enough.
Numbers on the table
Spend, revenue, MER, contribution margin, repeat rate. Where the curve turned and what changed that month.
Trace the leaks
We walk the four stages live and mark the most important concerns, with estimates where the evidence supports them.
Rank by recoverable revenue
Not by how easy it is to fix. Estimated impact, confidence and effort together, so you know what to do on Monday.
Decide the next move
Whether that's your team executing it, us executing it, or the tool handling the parts it handles. All three are fine outcomes.
Worth being blunt about
This is most useful when your store already has orders and paid traffic, and you want a decision grounded in your own numbers. If you are unsure about the fit, email us before paying.
Book this if
- You run a D2C or e-commerce brand with an operating store, recent orders and paid traffic
- Revenue has been flat or falling for two or more months while spend held
- You already have paid traffic running — there's a system to diagnose
- You can pull your own numbers, or someone on your team can
- You want the honest read even if the answer is "your product isn't the problem, your margin is"
Don't book this if
- You're pre-launch or pre-revenue — there's nothing to audit yet
- You're looking for someone to run ads next week without a diagnosis first
- You want a free discovery call — that's not what this is
- You're a B2B SaaS or services business; this scope is e-commerce specific
- You've already decided the problem is creative and want a second opinion that agrees
Before you book
Why am I paying for what other agencies give away?
The US$49 pays for a 45-minute working session and a written action plan within 48 hours of the call. There is no obligation to buy a retainer. If we work together later, the fee comes off the first invoice; it is a credit, not an automatic cash refund.
Do you need access to my ad accounts or store?
No access needed to book. The brief asks for a handful of figures you can read off your own dashboards, and bands are fine. If you're comfortable sharing view-only access to Meta Ads Manager, GA4 or Shopify before the call, the action plan gets sharper — but it's optional and never required.
What if you look at it and there's nothing wrong?
Then I'll tell you that on the call and refund the $49. It happens — sometimes the pipeline is fine and the problem is pricing, inventory or a category that's genuinely contracting. You'll still get the written summary explaining why.
Is this a pitch for wittelsbach.ai?
This is a human-led diagnostic that you can use independently of Bach.ai. If the software fits a finding, we can discuss it; if the work belongs in your storefront or retention process, your action plan will say so. Buying or connecting the software is not required.
What happens after the call?
You get the written action plan and a prioritised list. Most people execute it themselves, and that's a fine outcome. If you'd rather we ran it, we'll scope a retainer or a fixed-scope project and the $49 comes off the first invoice. There's no obligation either way and no follow-up sequence.
How does the $49 payment work?
It's US$49 through Razorpay, by card, credited in full against any engagement. Card availability depends on Razorpay and your bank; depending on your bank you may see a small foreign-transaction fee on top — that's your bank's charge, not ours.