Features
Everything Bach does to defend your Meta ad spend.
This is the whole operator: a full account audit, a creative-fatigue radar, budget reallocation, audience checks, tracking guardrails, and an agent that executes approved fixes on Meta. Not a dashboard. Not a rules engine you babysit. The performance marketer that actually does the work.
19%
more reported conversions with the Conversions API: an unsourced estimate
2.8×
median e-commerce Meta ROAS: an unsourced estimate
~14 days
the window Bach’s creative-fatigue check reads
~50
results in the week after the last significant edit usually end Meta’s learning phase
The 19% and 2.8× figures are estimates commonly quoted in the category, not from a named study, and not guaranteed results. Learning phase: Meta Business Help Center, checked 1 Oct 2026.
The whole operator
Nine jobs your Meta ads need. One operator.
Every lever that moves ROAS — audited and optimised by Bach, and executed only after your approval. Tap any one to see exactly how it works.
Full account audit
Your whole account audited, every leak ranked by the money it costs.
Creative-fatigue radar
Catch the exact moment a winner tips — and get the next angle to test.
Budget reallocation
Move spend off losers onto your best-returning ad sets, on your approval.
Learning & saturation
Flag ad sets stuck in Learning limited and saturated audiences burning spend.
Tracking & signal guard
Pixel and Conversions API health, so you never optimise on noise.
Agentic fixes
Bach proposes the fix and — once you approve — executes it on Meta.
Ask Bach
Your whole account in plain language: ask, get the answer and the fix.
Ranked findings
What slipped, ranked by money, not buried in a month-end report.
Profit lens
True ROAS, MER and new-customer CAC — margin-aware scaling, not vanity.
One tool, not six
Bach replaces the whole patchwork you audit Meta with today.
One operator does the work of an audit spreadsheet, a creative-fatigue tracker, a budget-rules engine, a learning-phase tracker, a tracking monitor and a media buyer — and, unlike any of them, it executes the fix you approve.
All of it — in one operator.
Account audit
Every campaign, ad set and creative — audited in minutes
Bach reads your whole account’s history, compares key metrics with a fixed set of labelled internal baselines, and ranks what is bleeding by the money it costs you. No charts to decode. Just what to fix, and what it is worth.
- Checks across structure, audience, creative, budget, tracking and profitability
- Each leak ranked by recoverable spend
- A proposed fix attached to every finding
Bach catches
Revenue leaks · ranked
Lookalike 1% · Prospecting
frequency 7.2 · creative fatigue
Prospecting · UGC video ad
zero purchases · 9 days live
Advantage+ · Broad
CPA up 38% vs target
Sample account · illustrative figures
Creative intelligence
Catch creative fatigue before it drains spend
Bach tracks each creative’s performance curve, flags when it tips, and drafts the next angle to test. Catching fatigue early is one of the cheapest levers you have.
- Per-creative ROAS, hook rate, hold rate and fatigue
- Format, placement mix and CPM-trend analysis
- A fresh angle suggested for every winner
Bach catches
Top creatives · last 14 days
› Creative #2 is fatiguing — Bach drafted a fresh angle.
Budget & bidding
Move budget to what converts — on your approval
Bach proposes moving spend off losers and onto your best-returning ad sets, checks pacing and dayparting, and keeps your bid strategy honest against target CPA.
- Spend reallocation with the expected lift attached
- Budget pacing and dayparting checks
- Bid strategy, cost caps and CPA-vs-target
Bach catches
Budget moves · proposed
Scale Retargeting 30d
CPA 41% under target
Trim Lookalike 1%
frequency 7.2 · fatigued
Cap dayparting · 9pm–6am
0 conversions overnight
Sample account · illustrative figures
Audience & saturation
Unstick learning-limited and saturated ad sets
When several of your ad sets qualify for the same auction, Meta enters only one of them, so the others can underspend and stay in learning. Bach does not measure audience overlap. It flags ad sets stuck in Learning limited and audiences running at high frequency, and proposes combining ad sets or right-sizing lookalikes and retargeting windows. To measure overlap itself, use Meta’s audience overlap tool.
- Learning-limited and saturation signals
- Frequency on the audiences burning spend
- Lookalike sizing and retargeting windows
Bach catches
Audience signals
Retargeting · 30 day
learning limited · 12 results/wk
Lookalike 1% · saturated
frequency 7.2 of 10
Retargeting · 7 vs 30 day
window conflict
Sample account · illustrative figures
Tracking & signal
Never optimise on broken signal
Bach checks pixel and Conversions API health, event and purchase coverage, attribution windows and deduplication — so Meta’s algorithm learns from clean data and your reporting matches reality.
- Pixel and Conversions API health
- Event, purchase coverage and deduplication
- Attribution windows and MER reconciliation
Bach catches
Signal health
Conversions API
sending · 98% match
Purchase dedup
double-counting found
Attribution window
7-day click mismatch
Sample account · illustrative figures
Agentic actions
It proposes the fix — and executes it once you approve
Every change is a proposal with its estimated impact attached. Approve it and Bach makes the change on Meta and logs it; until then, nothing changes. Rollback is available where Meta supports it for that action.
- Approvals with the estimated $ impact
- Changes executed directly on Meta, after you approve
- Every action logged — rollback shown when supported
Bach catches
Proposed change · awaiting approval
Pause Lookalike 1% (freq 7.2) and shift its budget to Retargeting 30d.
est. +$640/mo recovered
Read-only until you approve · every action logged
Ask Bach
Your whole account, in plain language.
Ask why ROAS dropped, what to scale, or where the budget is leaking. Bach answers from your own data, shows its working, then offers the fix — no prompt engineering required.
- Answers from your synced account data
- Shows the math, then proposes the fix
- Remembers your brand, goals and history
Why it's different
Not another audit PDF you'll never action.
Your data first
Findings are sized from your own account data. Where Bach compares a metric with its internal baselines, it labels them as directional, not as an industry average.
Ranked by money, not metrics
Each issue is sized in recoverable spend, so you always fix the biggest leak first.
It acts — on your approval
Most tools hand you a report. Bach proposes the exact fix, and once you approve, executes it on Meta.
Feature FAQ
The questions teams ask.
Does Bach support Advantage+ Shopping and CBO?
Yes. Bach audits Advantage+ Shopping and Campaign Budget Optimization setup, flags misconfigurations, and recommends the account structure top e-commerce brands use.
Can Bach manage budgets across my campaigns?
Yes. It proposes spend reallocation across campaigns and ad sets with the estimated impact attached — and once you approve, it executes the change on Meta.
Does it check my pixel and Conversions API?
Yes. Tracking and signal health — pixel, Conversions API, event and purchase coverage, attribution windows and deduplication — is part of every audit.
Can Bach help with creative?
Bach flags the creative that is fatiguing and suggests the next angle to test, so you refresh winners before performance drops.
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