You're the operator. Approve the fixes.

What Bach found

This audience has seen your ads 7.2 times on average in 14 days. CTR is down 42% from its peak — classic creative fatigue. Spend continues at full rate.

The fix

Pause the fatigued ad set and shift its daily budget to Retargeting · 30 day, which is converting at 2.1× the CPA efficiency.

What Bach found

This ad sits in a Sales campaign, has been live for 9 days and keeps spending without a single purchase. Past the first week, zero purchases on real spend is waste the account itself confirms, not an ad still learning.

The fix

Pause the ad, then check the creative, the landing page and the purchase event before you relaunch it.

What Bach found

CPA has drifted to 38% above your target over the last 10 days while spend held steady — the algorithm is buying cheaper, lower-intent traffic.

The fix

Set a cost per result goal (formerly cost cap) at your target CPA so delivery re-anchors on the buyers who convert.

What Bach found

Roughly 1 in 5 purchases never reaches Meta — the algorithm is optimizing on incomplete signal, so every other fix underperforms its potential.

The fix

Enable Conversions API alongside the pixel with event deduplication, restoring full purchase signal.