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What Bach found

This audience has seen your ads 7.2 times on average in 14 days. CTR is down 42% from its peak — classic creative fatigue. Spend continues at full rate.

The fix

Pause the fatigued ad set and shift its daily budget to Retargeting · 30 day, which is converting at 2.1× the CPA efficiency.

What Bach found

41% of this audience also sits inside your prospecting ad sets — you are bidding against yourself for the same people, inflating CPMs on both.

The fix

Add mutual exclusions between the overlapping ad sets and cap frequency at 4 per 7 days.

What Bach found

CPA has drifted to 38% above your target over the last 10 days while spend held steady — the algorithm is buying cheaper, lower-intent traffic.

The fix

Apply a cost cap at your target CPA so delivery re-anchors on the buyers who convert.

What Bach found

Roughly 1 in 5 purchases never reaches Meta — the algorithm is optimizing on incomplete signal, so every other fix underperforms its potential.

The fix

Enable Conversions API alongside the pixel with event deduplication, restoring full purchase signal.