Northbeam vs Triple Whale 2026, Priced and Compared
Northbeam or Triple Whale, which is better for a D2C brand?
It depends on spend and depth. Triple Whale starts free and adds multi-touch attribution on Foundation at $219 a month. Northbeam starts at $1,500 on Starter, for brands spending under $1.5M a year on ads, quoted after a demo, and adds view-through attribution and optional MMM and incrementality higher up (as of 2 Oct 2026).
Pick Triple Whale if you run a Shopify store, want to start for free and need multi-touch attribution at a price you can read today. Pick Northbeam if your ad spend is large and spread across channels, you want view-through credit and a path to media mix modeling, and you can take a demo-led sale that starts at $1,500.
Bach.ai is our product, but it is not an attribution tool, so it is not a contender here. Both vendors are described from their own pages, read on 2 Oct 2026: Northbeam’s pricing page and Triple Whale’s Shopify App Store listing. Triple Whale’s own pricing page did not load for us that day, so its prices here are the listing’s.
How do Northbeam and Triple Whale compare at a glance?
| Factor | Northbeam | Triple Whale |
|---|---|---|
| Lowest price | Starter, from $1,500; quoted after a demo | Free plan, $0 |
| Multi-touch attribution | From Starter ($1,500) | From Foundation ($219/month) |
| What sets the price | Data volume, “measured in pageviews” | One price per plan on the listing |
| Contract | Starter month-to-month; Professional and Enterprise on annual terms | Monthly or annual (17% off) |
| Modeling beyond MTA | Incrementality optional from Professional; Media Mix Modeling+ optional on Enterprise | Compass: “MMM + Multi-Touch Attribution + Incrementality Testing” (plan not stated on the listing) |
| AI that acts on ads | Not on the pricing page | Moby 2, an “AI operator who acts in your ad accounts”; Autonomous Actions on Automate ($749/month) |
All facts from the two vendor pages, as of 2 Oct 2026.
How much does each cost for a D2C brand?
Triple Whale publishes three prices on its Shopify App Store listing: Free, Foundation at $219 a month or $2,190 a year, and Automate at $749 a month or $7,490 a year. The listing warns that Triple Whale may bill some charges outside your Shopify invoice.
Northbeam lists four plans, each with “Contact us for a quote”:
- Growth: custom pricing through a Northbeam agency partner, for “seven-figure brands spending under $200K/month on ads”.
- Starter: $1,500, for brands “spending less $1.5m a year on ads”, on month-to-month usage-based pricing for Shopify brands.
- Professional: $3,500 per month, for marketers spending up to $500k a month, on annual terms.
- Enterprise: custom, for teams spending more than $500k a month.
Northbeam’s FAQ explains the “start at” figures: your monthly price follows the volume of data in your business, “measured in pageviews”. So the Northbeam number you pay is set in the sales call, while Triple Whale’s listing gives you one before you install.
How does each one attribute sales?
Both build their own attribution, separate from what Meta reports.
Northbeam’s approach
Northbeam offers “Independent, first-party multi-touch attribution across all your ad channels” from Starter. Two features go further:
- Clicks + Deterministic Views (C+DV) credits revenue to ads that people viewed but did not click.
- Northbeam Apex offers custom attribution “to optimize your ad delivery algorithms”. Its homepage calls Apex an ad platform integration that goes “deeper than CAPI or third-party enrichment”.
Its FAQ warns that your numbers may not match what Meta Ads Manager shows, by design.
Triple Whale’s approach
Triple Whale’s free plan uses the Triple Pixel with first- and last-click attribution and a 12-month lookback. Multi-touch attribution starts on Foundation. Its listing describes the Pixel as capturing “customer behavior other platforms miss to power true attribution”, and Compass as combining MMM, multi-touch attribution and incrementality testing.
Which has MMM and incrementality testing?
Both offer them, at different points. Northbeam lists incrementality as an option on Professional and Enterprise, and Media Mix Modeling+ as an option on Enterprise (Northbeam pricing). Triple Whale’s listing names Compass, “MMM + Multi-Touch Attribution + Incrementality Testing”, without saying which plan includes it, so ask before you pay for that.
If you are not sure you need either, read What is the difference between attribution and incrementality? first. Attribution splits the credit for sales; incrementality asks whether the ads caused them.
Which is better for a D2C brand at your spend?
Work it out in four steps:
- Add up your ad spend over the last 12 months, across every channel.
- Under $1.5M a year, both fit on paper; Triple Whale’s free plan lets you test first, and its $219 Foundation plan is the cheaper multi-touch option.
- Above $1.5M a year, Northbeam points you to Professional at $3,500 a month on annual terms, which also opens incrementality as an option and non-Shopify stores.
- At the top end, Northbeam’s FAQ recommends Enterprise above $250,000 a month, while its plan card says more than $500k. Enterprise adds MMM+ and hourly conversion data as options and a dedicated success manager. Ask Triple Whale what it offers at that size, since its listing tops out at Automate.
Platform matters too. Northbeam’s Starter is described as for Shopify brands, and Professional adds “Integration with any ecommerce platform, not just Shopify”. Triple Whale’s listing is a Shopify app.
What does each do beyond attribution?
Triple Whale goes further into acting on the data. Its Moby 2 is described as acting in your ad accounts and building creatives, and the Automate plan adds Moby Automations and Autonomous Actions. Northbeam’s pricing page centers on measurement plus people: a dedicated media strategist from Professional, and media buying guidance on Enterprise. Northbeam also lists access to its MCP on every plan, and up to $50,000 to $200,000 in ad credits from its ad platform partners, depending on plan.
For more options on either side, see What are the best Northbeam alternatives for D2C attribution? and What are the best Triple Whale alternatives in 2026?
When is Bach.ai the wrong choice?
For this decision, always. Bach.ai is not an attribution tool: it has no tracking pixel of its own and builds no multi-touch model or MMM. It audits a Meta ad account daily, finds revenue leaks with an estimated revenue impact, and applies a fix on Meta only after you approve it. Its price is Starter $99/mo and Pro $149/mo, each including $10k/mo of ad spend, then 1% (Starter) or 1.5% (Pro) of spend above $10k; at $30k a month Starter is $99 + 1% × $20k = $299. Free is a 7-day full trial with no card, then 1 audit a month. If you need to trust your numbers, choose between Northbeam and Triple Whale, and start with Can I trust my Facebook ads ROAS?
FAQ
Is Northbeam more accurate than Triple Whale?
Neither vendor publishes a head-to-head accuracy test, and we did not run one. Northbeam describes its attribution as first-party and adds deterministic view-through credit and Apex; Triple Whale adds Compass for MMM and incrementality. The fair test is running both on your own data for the same period.
Does Northbeam have a free plan?
No free plan appears on its pricing page. Every plan says “Contact us for a quote”, with Starter from $1,500 and Professional from $3,500 a month. Triple Whale has a free plan with first- and last-click attribution (as of 2 Oct 2026).
Can I switch from Triple Whale to Northbeam later?
Yes. Northbeam’s Starter is month-to-month, while Professional and Enterprise are on annual terms, and Triple Whale offers monthly or annual billing. Check the term you are signing, and ask Northbeam how much past data it can bring in at setup.
Sources
Sources: Northbeam pricing, Northbeam, Triple Whale on the Shopify App Store, Triple Whale pricing (did not load on 2 Oct 2026), Bach.ai’s own pricing page (checked 2 Oct 2026).