Facebook Ad Sizes and Specs 2026, Image and Video
What size should Facebook ad images and videos be?
Use 4:5 at 1440 x 1800 pixels for Facebook Feed images and videos, and 9:16 at 1440 x 2560 pixels for Stories and Reels. On 9:16 assets, keep roughly the top 14%, the bottom 35% and 6% of each side free of text and logos. Images can be up to 30 MB and videos up to 4 GB.
Two sizes cover almost every Facebook ad you will run. Build a vertical 4:5 master for Feed and a full-screen 9:16 master for Stories and Reels, both at 1440 pixels wide, and keep anything that must be read away from the screen edges. Everything below comes from Meta’s own Ads Guide and Business Help Center, read on 2 Oct 2026.
What size should a Facebook Feed image or video be?
Meta’s Ads Guide for Facebook Feed images recommends a 4:5 ratio at 1440 x 1800 pixels, JPG or PNG, up to 30 MB. The minimum width is 600 pixels and the minimum height at 4:5 is 750 pixels, with a 3% aspect ratio tolerance.
Video in Feed uses the same 4:5 ratio and 1440 x 1800 resolution. The Feed video spec accepts MP4, MOV or GIF up to 4 GB, from 1 second to 241 minutes, with H.264 compression and stereo AAC audio at 128 kbps or more. Captions and sound are “optional, but recommended”.
Square still works. Meta’s aspect ratio best practices say Feed placements support both 1:1 and 4:5 for images and videos, with 4:5 recommended for single-image ads in Facebook Feed. Its minimum pixel table lists 1080 x 1080 for 1:1 and 1440 x 1800 for 4:5. One catch for video: on the desktop version of Facebook Feed, Meta shows video at 1:1, so a 4:5 video can get black bars at the sides (Aspect ratios supported by placements).
What size are Facebook Stories and Reels ads?
Both are full-screen vertical placements, and Meta recommends 9:16 at 1440 x 2560 pixels for each.
- Facebook Stories image: JPG or PNG, up to 30 MB, minimum width 500 pixels, 1% tolerance (Ads Guide).
- Facebook Stories video: MP4, MOV or GIF, up to 4 GB, minimum width 250 pixels. The Ads Guide lists 1 second to 3 minutes. Stories show a video of 15 seconds or less in full; longer videos are split into separate cards, and Facebook shows 1 to 3 cards before offering Play Full (Ads Guide).
- Facebook Reels video: MP4, MOV or GIF, up to 4 GB, and the Ads Guide lists no maximum length. Sound is “optional, but strongly recommended” (Ads Guide).
- Facebook Reels image: 9:16 at 1440 x 2560, minimum 600 x 600 pixels. Meta adds that it recommends you don’t add text on images here (Ads Guide).
Meta’s two pages disagree on Stories video length: the Ads Guide says up to 3 minutes, while the video length help page lists 1 to 120 seconds for Facebook Stories. Plan for 120 seconds and you satisfy both.
Which specs apply to each Facebook placement?
| Placement | Recommended ratio | Recommended size (px) | Max file size | Video length | Keep clear of text and logos |
|---|---|---|---|---|---|
| Facebook Feed | 4:5 | 1440 x 1800 | 30 MB image, 4 GB video | 1 s to 241 min | No safe zone listed in the Feed spec |
| Facebook Stories | 9:16 | 1440 x 2560 | 30 MB image, 4 GB video | 1 s to 3 min (Ads Guide) | Image: top 14%, bottom 35%, sides 6%. Video: top 14% (250 px), bottom 20% (340 px) |
| Facebook Reels | 9:16 | 1440 x 2560 | 30 MB image, 4 GB video | No maximum listed | Top 14%, bottom 35%, sides 6% |
| Facebook right column | 1:1 (Ads Guide) | At least 1080 x 1080 | Not listed | 1 s to 241 min | Meta recommends no text on the image |
| Facebook Marketplace | 1:1 | At least 1080 x 1080 | 30 MB image, 4 GB video | 1 s to 241 min | No safe zone listed |
Source for every row: the placement pages of Meta’s Ads Guide, image and video specs, read 2 Oct 2026. The Reels safe-zone figures of 14%, 35% and 6% appear on the Facebook Reels image and video pages themselves.
Which aspect ratios does each placement accept?
Recommended is not the same as accepted. Meta’s placement table shows Facebook Feed accepts 1.91:1, 16:9, 1:1 and 4:5, with 4:5 recommended. Facebook Stories accepts 1.91:1, 16:9, 1:1, 4:5 and 9:16, with 9:16 recommended. Facebook Reels accepts all six ratios Meta lists, including 2:3, with 9:16 recommended. The right column takes 1.91:1 and 1:1; the help table marks 1.91:1 as recommended while the Ads Guide’s right-column page recommends 1:1, so either is safe.
An accepted ratio still renders smaller. A 1:1 image in a 9:16 Story fills less of the screen, which is why Meta says vertical 9:16 is recommended for Stories and Reels “to capture the whole screen”.
Where are the safe zones on Facebook Stories and Reels?
Meta’s text overlay and Safe Zone guidance says that for 9:16 ads in Stories, Reels, Feed and Facebook in-stream reels, you keep the top, bottom and side edges free of key creative elements, text and logos, so the profile icon and the call to action don’t cover them. The placement pages put numbers on it:
- Stories and Reels images: leave roughly 14% of the top, 35% of the bottom and 6% of each side clear.
- Facebook Stories video: leave roughly 14% (250 pixels) of the top and 20% (340 pixels) of the bottom clear.
- Reels with a disclaimer: leave the bottom 40% clear of text, logos and other key elements.
Meta also warns that on screens taller than 9:16 it may zoom the creative to fill the screen, which can crop anything outside the Safe Zone. In Ads Manager you can switch on the Safe Zone guardrail; the safe area is everything inside the yellow overlay.
How do I set the right size for each placement in Ads Manager?
Meta says Ads Manager adjusts your media automatically to fit more placements, using padding, cropping and media expansion, and that uploading your own variations gives you the most control (aspect ratio best practices). To take that control:
- Export two masters per asset: 4:5 at 1440 x 1800 and 9:16 at 1440 x 2560, with text inside the Safe Zone.
- Open Ads Manager, go to the ad level, and in Ad creative upload both versions; Meta allows up to ten images or videos for a single ad.
- Open the aspect ratios view in Ad creative to see the square, vertical, portrait and horizontal variations your ad will use.
- Review every auto-applied crop, padding or expansion, and turn off any adjustment you don’t want for that variation.
- Turn on the Safe Zone guardrail and check the 9:16 version for text under the yellow overlay.
- Untick placements in the ad set’s Placements section if an asset must not run there; cropping alone won’t restrict delivery, and Allow limited spend to excluded placements can still send up to 5% there.
For a release checklist that covers captions, audio rights and live previews, see how do I know if my creative is ready for every placement?
What happens if my file is the wrong size?
Small misses are absorbed. Feed allows a 3% aspect ratio tolerance and Stories a 1% tolerance, so a file just off ratio still uploads. Larger misses get adjusted: if you don’t supply all four ratio variations, Meta fills the gaps with padding, media expansion, cropping or AI-enabled features, which you can preview and opt out of. The minimum width (600 pixels for a Feed image, 500 for a Stories image) is a technical requirement, not a target, so export at the recommended size. When an upload is rejected outright, Meta’s image upload troubleshooting is the next stop.
Size is one input. Which format to build first, and how long a video should run, are separate decisions: see which Meta ad format works best for D2C? and how long should a Meta video ad be? For how much copy fits around those assets, see what are the character limits for Facebook ad text? The Facebook ad creative testing hub collects the rest.
FAQ
Is 1080 x 1080 still a valid Facebook ad size?
Yes. Meta’s minimum pixel table lists 1080 x 1080 for a 1:1 Facebook Feed image, and square is supported in Feed, Stories and Reels. It is no longer Meta’s first choice for Feed, though: the Ads Guide recommends 4:5 at 1440 x 1800, which takes more of the mobile screen.
What is the maximum file size for Facebook ads?
Meta’s Ads Guide lists 30 MB for images and 4 GB for videos in Facebook Feed and Stories. Carousel cards follow the same limits per card: 30 MB for an image and 4 GB for a video. Export at the recommended resolution rather than the largest file you can upload.
Can one video run in both Feed and Reels?
Yes, but upload both a 4:5 and a 9:16 version. Meta accepts many ratios in each placement and will crop or pad to fit, yet it recommends 4:5 for Feed and 9:16 for Reels, and you control the result only when you supply each version yourself.
What size is a Facebook carousel card?
Meta’s Ads Guide recommends 1:1 at 1080 x 1080 pixels or more for carousel cards in Facebook Feed, with 2 to 10 cards, 30 MB per image and 4 GB per video. In Facebook Stories, carousels take 3 to 10 image cards; video is not supported there.
Sources
Sources: Meta Ads Guide placement pages for Facebook Feed image, Feed video, Stories image, Stories video, Reels image, Reels video, Reels carousel, Instagram Reels video, Feed carousel, Stories carousel, right column image and Marketplace image; Meta Business Help Center, Aspect ratios supported by placements, Best practices for aspect ratios, Recommended minimum image pixel requirements, Video length specifications across placements and About text overlays and the Safe Zone (checked 2 Oct 2026).