Do Facebook Shops Still Have Checkout in 2026?
Can customers still check out inside Facebook Shops?
No. Checkout inside Shops on Facebook and Instagram ended in 2025: Shopify says its connected shops have sent buyers to the online store since 26 August 2025. Shoppers still browse your shop and product pages in the apps, but they pay on your own website, and Meta says a shop needs a checkout URL to stay visible.
Your shop on Facebook and Instagram can still show your products, but it no longer takes payment. Every purchase now finishes on your own website. That moves the order, the refund and the purchase event onto your store and your pixel, and it changes what a shop needs before Meta will show it. Below: the dated change, what a shop needs now, how Shops ads route people and what to update.
When did checkout inside Facebook Shops end?
In late summer 2025, on dates that depend on your store platform. Shopify says Meta stopped acting as a marketplace tax facilitator for new orders created as of 26 August 2025, that you are now responsible for collecting tax on orders from the Facebook and Instagram channel, and that customers are redirected to your online store instead of Meta handling checkout (Shopify: Setting up Facebook and Instagram by Meta). BigCommerce told its merchants that Meta would discontinue checkout on Facebook and Instagram on 4 September 2025 and send shoppers to their storefront instead (BigCommerce: Updates to Meta Shops checkout).
Meta’s own Help Center pages on Shops now open with a notice that some features related to shops and checkout on Facebook and Instagram are no longer supported (About shops on Facebook and Instagram).
Do Facebook Shops still exist?
Yes. Meta’s setup guide still describes people browsing products in your shop and adding them to a cart. What changed is the hand-off: a checkout URL moves customers from your shop on Facebook and Instagram to the checkout process on your website, and Meta says you must add a checkout URL for your shop to be visible (Set up a shop on Facebook and Instagram). The same guide says the commerce account review can take up to 4 weeks, and that your shipping profile needs at least one shipping speed.
Meta also says shops are required for Shops ads, and that you don’t need a shop to create ads with product tags or to boost posts with product tags (About shops on Facebook and Instagram).
What moves from Meta to your own store?
Everything that follows the payment. Once the buyer pays on your website, the order exists in your store platform, so the jobs around it live there too.
| Job | Where it happens now | Basis |
|---|---|---|
| Browsing products and collections | Your shop inside Facebook or Instagram | Meta’s shop setup guide |
| Payment | Your website checkout, reached through your checkout URL | Meta’s shop setup guide |
| Tax on Facebook and Instagram channel orders (Shopify) | Your own tax settings, for orders from 26 August 2025 | Shopify’s channel setup page |
| Orders, refunds and returns | Your store platform, where the payment was taken | Follows from website checkout |
| Recording the purchase for Meta | Your Meta pixel and Conversions API on your website | Follows from website checkout |
If Commerce Manager still shows data for orders placed before the change, treat it as history; new orders will not appear there.
How do Shops ads work without on-platform checkout?
Shops ads still exist. Meta says they send each person to the destination more likely to lead to a conversion: your website or your shop on Facebook or Instagram (About Shops ads). Meta’s guide to duplicating a Shops ads campaign lists the settings they need (Duplicate a Shops ads campaign, ad set or ad):
- Open Ads Manager and create or open a campaign with the Sales objective.
- In the ad set, select Website as the conversion location.
- Choose the conversion event: add to wishlist, add to cart, initiate checkout, purchase or view content.
- In the ad, turn on the Shop switch in the Personalized destinations section.
- Use a Facebook Page or Instagram account linked to your commerce account, and a catalog linked to it if the ad uses one.
Meta notes that if you choose an unsupported format or destination, the ad sends all its traffic to your website.
How should I measure shop-driven sales now?
On your website, where the sale now completes. Your Meta pixel and Conversions API record the purchase, so confirm those events fire on your checkout before you judge any Shops campaign; the Meta Pixel and CAPI guide covers the setup. Compare Meta’s reported website purchases with your store’s own order count for the same dates before you scale anything. If the two already disagree, read why does Meta show more purchases than Shopify?
What do I need to update in my shop?
Work through Meta’s setup tasks in Commerce Manager (Set up a shop on Facebook and Instagram), then your store platform:
- Add a checkout URL in Commerce Manager so the shop hands buyers to your website checkout; without one, the shop is not visible.
- Set up the default shipping profile with the areas you ship to and at least one shipping speed, then click Save.
- Under Optimize your catalog, add product variants with a data feed, which Meta checks against your catalog so you don’t lose product events data.
- Add, replace or keep the dataset connected to the shop; Meta marks this step optional.
- On Shopify, review your tax settings, because Shopify says you now collect tax on Facebook and Instagram channel orders.
The same catalog feeds your catalog ads. If those promote products you no longer sell, see why do my Meta catalog ads show out-of-stock products?
Is older advice about in-app checkout still true?
Not for Shops. Guides written before September 2025 describe buyers paying without leaving Facebook or Instagram, and that flow no longer exists for Shops. Treat any in-app checkout lift, basket-size trade-off or “Meta’s hosted checkout” step in older material as historical, including parts of our own post do Reels Shopping Tags actually increase sales? Product tags still lead people to your products; the sale itself now completes on your site, which is where your pixel and Conversions API have to record it.
FAQ
When did Facebook Shops checkout end?
Shopify gives 26 August 2025 for its connected stores: from that date, Meta stopped acting as marketplace tax facilitator for new orders and buyers were redirected to the online store. BigCommerce told its merchants that Meta would discontinue checkout on Facebook and Instagram on 4 September 2025.
Can I still sell on Instagram Shopping?
You can still show products and tag them, and people can browse your shop on Instagram. The purchase itself happens on your website, because the checkout URL in your shop hands buyers to your own checkout. Meta says your shop needs that checkout URL to be visible.
Where do I manage refunds and returns now?
On your own website or the e-commerce platform that took the payment. Buyers now pay through your website checkout, so the order, the refund and any return sit in your store’s systems. Shopify sellers handle them in the Shopify admin, where the order was placed.
Do Shops ads still need a shop?
Yes. Meta says shops are required for Shops ads, which send each person to your website or your shop, whichever is more likely to convert. You don’t need a shop to create ads with product tags or to boost posts with product tags.
Sources
Sources: Meta Business Help Center, About shops on Facebook and Instagram, Set up a shop on Facebook and Instagram, About Shops ads and Duplicate a Shops ads campaign, ad set or ad; Shopify Help Center, Setting up Facebook and Instagram by Meta; BigCommerce, Updates to Meta Shops checkout for BigCommerce (checked 2 Oct 2026).