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India Performance Marketing
India-specific playbooks for Meta Ads, BFCM, Diwali, and seasonal sales.
Diwali Meta Ads Strategy — Preparing for India's ₹ Peak Season
The Diwali Meta Ads playbook that works for Indian D2C — 6-week prep, gifting-category targeting, regional creatives, and post-Diwali recovery.
6 days ago4 min read
BFCM India Playbook for Meta Ads — Black Friday + Cyber Monday
BFCM in India isn't what it is in the US. We have Diwali and the Flipkart Big Billion Days in early-to-mid October, then BFCM rolls in late November.
6 days ago3 min read
The Indian D2C Ad Spend Leak Problem — 40% Wasted, Backed by Data
We anonymized and analyzed 340 Indian D2C Meta Ads accounts across Q1 2026. Combined monthly spend: ₹14.7 crores. Average waste per account: 38.4%....
6 days ago3 min read
Meta Ads Benchmarks for Indian E-commerce Brands (2026)
"Is my ROAS good?" is the wrong question. The right one: "Good for whom, in what category, at what scale?" A 2.4x ROAS is a disaster for jewellery...
6 days ago3 min read
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