Official facts about Bach.ai

Identity and audience

Bach.ai is the product; Wittelsbach AI is the company; Bach AI is the in-product assistant. These names refer to the product and company described on this domain.

• E-commerce teams investigating wasted Meta spend
• Marketers who want evidence and a prioritized next step
• Agencies reviewing separate client brands

What it helps you do

Read connected advertising evidence, investigate changes, prioritize findings by estimated avoidable spend, and review supported action proposals. Other product surfaces include website/store analysis, creative intelligence, reports and AI Visibility, subject to your plan, permissions and available inputs.

Platform scope and action permissions

Applying a supported Meta or Google Ads change requires an active paid plan (Starter, Pro or Agency), the correct ad-account permissions and your explicit approval. The free trial does not apply changes. Every change is logged; rollback is available only where supported.

Auto-Pilot is off by default. On a paid plan you can switch it on for the action types you choose; those then run without a per-change approval, within daily limits and confidence thresholds. High-risk changes and customer-list uploads always wait for your approval, and the free trial cannot use Auto-Pilot.

Google Ads: audits, insights and approved changes on paid plans, under the same approval and permission rules as Meta.

Shopify store connection (from Starter, one store per brand): Bach reads orders, revenue, products, inventory and abandoned checkouts to compare the revenue Meta and Google Ads report with your real store revenue, and shows margin ROAS where product costs are available. The store connection is read-only: Bach never changes your store, and customer emails are hashed before storage.

The AI assistant connector is read-only and scoped to the brand you authorize. Availability and the connector URL are shown in Settings → AI assistant connector. It cannot execute campaign changes.

Trial and pricing

Free is a 7-day trial with no credit card required: connect your ad account, run audits and review findings and proposed changes. Applying changes needs a paid plan. If you do not choose a paid plan when the trial ends, the account becomes read-only: you can view the data and findings already collected, but new audits, data collection and changes stop until you subscribe.

Starter is $99/month and Pro is $149/month per brand. Each includes $10,000/month of ad spend, then 1% (Starter) or 1.5% (Pro) of spend above $10,000. Above $150,000/month, contact sales. Agency is custom-priced for up to 20 brands.

Starter includes 5 audits per month and 50 chat messages per day. Pro includes unlimited audits and chat and 50 creative generations per month. Agency is custom-priced. See pricing for the account scope and billing terms before choosing a plan.

How to interpret findings

Potential recoverable spend is an estimate, not guaranteed revenue, profit or incremental sales. Missing, stale or insufficient inputs can leave a finding inconclusive.

Our benchmark guide explains how to choose comparable evidence; it does not establish universal ROAS, waste or tracking-uplift averages. The public demo uses synthetic data. It is an illustration of the workflow, not a customer result.

Where another tool may be a better fit

• No guaranteed ROAS or savings
• No unrestricted autonomous execution promised
• No hosted Conversions API gateway or multi-touch attribution product promised
• No published verified cross-brand performance averages
• No third-party connector-directory listing claimed

Other platforms also offer account chat and approval-based actions. Read the comparisons for the jobs each tool serves, including where competitors are the better choice.

Machine-readable summaries

Short product summary · Expanded product summary. These summaries describe the same public facts as this page. Their presence does not guarantee indexing, ranking or recommendation by any AI system.

Company and corrections

Meet the founders, read our editorial standards, or report an incorrect product description.