Triple Whale Pricing 2026, Explained by Plan
How much does Triple Whale cost in 2026?
Triple Whale's Shopify App Store listing shows three plans: Free, Foundation at $219 a month or $2,190 a year, and Automate at $749 a month or $7,490 a year. Annual billing saves 17%. Foundation adds multi-touch attribution and the Moby AI operator; Automate adds Moby's autonomous actions (as of 2 Oct 2026).
Triple Whale costs nothing to start and $219 a month for Foundation, the first plan with multi-touch attribution. The top self-serve plan, Automate, is $749 a month and adds Moby’s automations and autonomous actions. Paying for a year up front cuts both by 17%.
Bach.ai is our product. It is not an attribution tool, so it does not compete with Triple Whale on measurement, but it is a tool you might weigh in the same budget. The figures below come from Triple Whale’s listing on the Shopify App Store, published by Triple Whale, read on 2 Oct 2026.
How much does each Triple Whale plan cost?
| Plan | Monthly price | Annual price | What it adds |
|---|---|---|---|
| Free | $0 | $0 | Triple Pixel, first- and last-click attribution, 12-month lookback, 10 users |
| Foundation | $219/month | $2,190/year | Multi-touch attribution, Moby AI operator, cohort analysis, custom dashboards and SQL editor |
| Automate | $749/month | $7,490/year | Moby Automations, Moby Specialists, creative generation, Moby Autonomous Actions |
Prices as of 2 Oct 2026, from the listing. The listing says “External charges may be billed by Triple Whale separately from your Shopify invoice” and that recurring and usage-based charges are billed every 30 days.
What does the free plan include?
More than a trial. The free plan has no time limit on the listing and includes, in Triple Whale’s words:
- 10 users;
- “Integrate Ads, Amazon, Email, SMS & More”;
- a 12-month lookback;
- first- and last-click attribution models;
- Triple Pixel tracking;
- shop performance and logistics;
- a standard post-purchase survey;
- AI Visibility insights for ChatGPT.
If you only need one dashboard that puts ad spend next to store revenue with first- or last-click credit, the free plan may be enough. What it lacks is multi-touch attribution, which is the usual reason stores look at Triple Whale in the first place.
What do you get on Foundation for $219 a month?
Foundation is where attribution gets deeper. The listing adds subscription data, multi-touch attribution, analytics for creative and products, Sonar Optimize and Sonar Send, a cohort analysis and segmentation builder, custom dashboards with a SQL editor, and the Moby AI operator.
Triple Whale describes Moby 2 as an “AI operator who acts in your ad accounts, builds creatives, and more”, and Sonar as data enrichment “for ad & retention tools” (Triple Whale on the Shopify App Store). So Foundation is both a measurement plan and an entry to Triple Whale’s AI.
One oddity: Foundation’s feature list begins “Everything in Starter, plus”, but the listing shows no Starter plan. Ask Triple Whale which features that line refers to before you upgrade from Free.
What does Automate add for $749 a month?
Automate is about handing work to Moby. The listing names five features: Moby Automations, Moby Specialists, creative generation for video, static images and ads, contextual benchmarks, and Moby Autonomous Actions. It also describes Automations as a recurring job you hand Moby once, which then runs “on its own, on schedule”.
The jump from Foundation is $530 a month. Pay it if you will let Moby run recurring jobs or act in your ad accounts; if you bought Triple Whale to measure, Foundation covers the attribution.
Does Triple Whale’s price change with store revenue?
The listing does not say. It shows one price per plan and links “See all pricing options” to Triple Whale’s own pricing page. We could not load that page on 2 Oct 2026, so we cannot tell you whether larger stores pay more, or whether a plan above Automate exists today. Confirm your price there, or with Triple Whale’s sales team, before you budget for it.
Is annual billing worth it?
It saves 17%, which is two months’ fees. The arithmetic, on the listing’s own figures:
- Foundation billed monthly is $219 × 12 = $2,628 a year; billed annually it is $2,190, a saving of $438.
- Automate billed monthly is $749 × 12 = $8,988 a year; billed annually it is $7,490, a saving of $1,498.
Annual billing makes sense once you know the tool fits. Run the free plan first, then a month of Foundation on monthly billing, and only then commit for a year.
What do other attribution tools cost by comparison?
Their prices follow different models, read on each vendor’s own page on 2 Oct 2026:
- Hyros: $230 a month for up to $20k of tracked monthly revenue, rising with revenue (Hyros pricing).
- Northbeam: Starter from $1,500 and Professional from $3,500 a month, priced by pageviews and quoted after a demo (Northbeam pricing).
So Triple Whale’s Foundation list price is below both. The full list, matched to the job you need, is in What are the best Triple Whale alternatives in 2026?
When is Bach.ai the wrong choice?
When the job is measurement. Bach.ai is not an attribution tool: it has no tracking pixel of its own and builds no multi-touch model, so it cannot replace Triple Whale for that. It connects to a Meta ad account, audits it daily, finds revenue leaks with an estimated revenue impact, and applies a fix on Meta only after you approve it. Starter $99/mo and Pro $149/mo, each including $10k/mo of ad spend, then 1% (Starter) or 1.5% (Pro) of spend above $10k; at $30k a month, Starter is $99 + 1% × $20k = $299. Free is a 7-day full trial with no card, then 1 audit a month. How the two jobs differ is in Should I use Bach.ai or Triple Whale?, and the side-by-side table is on Bach.ai or Triple Whale — which should you pick?. If you are still deciding whether you need an attribution tool at all, start with Can I trust my Facebook ads ROAS?
FAQ
Is Triple Whale free?
Yes, there is a free plan. Triple Whale’s Shopify App Store listing shows it with 10 users, Triple Pixel tracking, first- and last-click attribution, a 12-month lookback and a standard post-purchase survey. Multi-touch attribution needs Foundation, at $219 a month (as of 2 Oct 2026).
How much is Triple Whale Foundation?
$219 a month, or $2,190 a year, which saves 17%. It adds multi-touch attribution, the Moby AI operator, cohort analysis, custom dashboards with a SQL editor, and Sonar Optimize and Sonar Send, per Triple Whale’s Shopify App Store listing (as of 2 Oct 2026).
Is Triple Whale billed through Shopify?
Partly. The listing says “External charges may be billed by Triple Whale separately from your Shopify invoice”, and that recurring and usage-based charges are billed every 30 days. Check which invoice your plan lands on when you install it (as of 2 Oct 2026).
What is the most expensive Triple Whale plan?
On the Shopify App Store listing, Automate, at $749 a month or $7,490 a year. The listing links to Triple Whale’s own pricing page for all pricing options, so confirm there whether larger plans exist for your store (as of 2 Oct 2026).
Sources
Sources: Triple Whale on the Shopify App Store, Triple Whale pricing (did not load on 2 Oct 2026), Hyros pricing, Northbeam pricing, Bach.ai’s own pricing page (checked 2 Oct 2026).