India Performance Marketing

Agra is more than the Taj. It's a mid-AOV tier-2 D2C market with strong shoe, leather, and craft commerce.

Most Indian D2C brands have 50K+ WhatsApp contacts they never retarget on Meta. The playbook to turn that list into your highest-LTV audience.

Pune isn't one market — it's eight affluent suburbs with different buying patterns.

Indian pet D2C is a ₹5,000 Cr category running on Meta Ads. Here's the 2026 playbook on audiences, creatives, and retargeting that actually scales.

Your Meta ad account got disabled mid-sale. Here's the 2026 appeal playbook for Indian D2C —.

Hyderabad buys differently from Mumbai or Bangalore. The Meta Ads playbook for D2C brands selling here —.

Lenskart cracked Indian eyewear. Now you're competing for the same Meta inventory.

Chennai buyers stay loyal for years but take longer to convert. The Meta Ads playbook for D2C brands that want to earn — and keep — them.

Ayurveda and wellness Meta ads get rejected, throttled, and policy-flagged constantly.

Indian athleisure D2C is brutal at scale. Here's the 2026 Meta playbook for crossing ₹50L/month —.

Cold traffic from Meta Ads has zero baseline trust. The visitor never heard of you 30 seconds ago.

The last 30 seconds of a D2C purchase journey kill more revenue than the entire ad funnel above it.

Streetwear in India is the fastest-growing D2C apparel sub-segment. Bonkers Corner went from a meme to Rs 100 crore. Mr Wonderful, Almost Gods,...

Home and decor is the slow-burn high-AOV category most performance marketers misjudge.

BoAt built a Rs 3,000 crore brand on the back of Meta Ads. Noise and Boult are right behind.

Food and nutraceuticals are the most heavily regulated D2C category in India. FSSAI label rules. ASCI advertising guidelines. Meta's own...

Fashion is the most operationally punishing D2C category to run on Meta. Beauty has 30 SKUs. Jewelry has 200. A mid-sized fashion brand has 3,000...

Jewelry is the highest-AOV category on Indian Meta with the most patient buyer. The math is brutal in your favour if you get attribution right: one...

Beauty and skincare is the most crowded D2C category on Meta in India. Mamaearth, Sugar, Plum, mCaffeine and 200 smaller brands are bidding on the...

The IPL is the single largest sustained attention event in India — 60+ matches across 8 weeks, with 500+ million viewers and a parallel Meta surge...