India Performance Marketing

Beauty CPM is not jewelry CPM is not athleisure CPM. The full H1 2026 CPM benchmark table by Indian D2C category, AOV band, and audience type.

What's a good ROAS depends entirely on your vertical and stage. The full 2026 ROAS benchmark grid across 14 Indian D2C verticals with median and...

Independence Day Sale is India's biggest mid-year e-commerce window. Here's the Meta Ads playbook D2C brands need for the August 15, 2026 surge.

Auction Insights is the most underused report in Meta Ads. Here's a practical reading method for Indian D2C brands to extract real signal.

Indian home decor D2C is a visual category trapped in low-AOV math. Catalog-led Meta funnels with deliberate AOV plays unlock the unit economics.

Home cleaning D2C in India is taking share from Surf and Vim with eco-friendly plays.

Herbal tea D2C in India lives inside AYUSH and FSSAI rules. Here's the Meta Ads wellness playbook that stays compliant and converts.

How Indian healthy snack brands actually win on Meta Ads: makhana, roasted chana, and premium bites playbooks that hold ROAS through 2026.

Hartalika Teej drives a women-first buying window across UP, Bihar, Rajasthan, and beyond.

Health supplements D2C in India lives inside FSSAI nutraceutical rules. Here's the Meta Ads playbook that stays compliant and converts.

Hair care D2C is crowded at shampoo and underbuilt at serums and oils. Here is the Meta Ads playbook for premium hair care in India at ₹500-2,500 AOV.

Hair loss D2C ads get rejected by Meta more than any other beauty vertical. Here is the compliance playbook that keeps campaigns live in India.

Guwahati is the gateway to 45 million North-East buyers. Low CPMs, fast-growing demand, almost zero competition.

Gurgaon has India's densest corporate-affluent buyer base. High CPM, high AOV, fast decisions.

Goa is small but high-AOV. Lifestyle buyers, expat residents, tourism-adjacent commerce.

Gluten-free in India is small but high-intent. Here's how to build Meta Ads audiences beyond generic lookalikes for a niche but loyal D2C segment.

Ganesh Chaturthi drives 10 days of compounding intent across Maharashtra. Here's the Meta Ads playbook D2C brands need for 2026.

FSSAI license display, ingredient claims, and health benefit language all interact with Meta ad policy.

FSSAI rules + Meta health policy double-jeopardize food D2C ads in India. Here is what gets rejected and the copy patterns that approve cleanly.

Friendship Day drives a tight August youth-buying window in India. Here's the Meta Ads playbook D2C brands need for the first Sunday of August 2026.