India Performance Marketing

Threads Ads rolled out to India in early 2026. Here's what's changing for D2C brands, what the auction looks like, and what to actually test.

Thane and Navi Mumbai are MMR's high-AOV satellites. Salaried-affluent apartment buyers, fast-decision, prepaid-first.

Teacher's Day is India's most underused September D2C window. Here's the Meta Ads playbook for the September 5, 2026 gifting surge.

Surat D2C brands have a textile supply chain edge no other Indian city matches. The Meta playbook to turn that into national ROAS in 2026.

Sustainable fashion D2C brands in India face a unique Meta Ads challenge: premium pricing, niche audience, and conscience-driven buyers.

Sustainable D2C in India is a category where buyers smell greenwashing instantly.

Indian summer drives cooling, hydration, and sun-protection D2C buying from April through June.

Indian streetwear lives or dies on drop day. Here's the Meta playbook for limited-edition funnels, hype audiences, and scarcity math that converts.

Premium stationery D2C is a Gen-Z gifting category. Here's the Meta Ads playbook for notebook brands scaling in India 2026.

South India is five different markets, not one. Lump them and ROAS suffers. Here's the pan-state playbook for D2C performance in 2026.

Specialty coffee D2C in India lives on subscriptions. Here's the Meta Ads playbook for premium roasters scaling subscription-first.

Smart home D2C in India is a household-already-installed category. Here's how to target Alexa and Mi homes on Meta Ads and convert tech buyers.

Saree D2C is the most underrated Meta Ads opportunity in India. Tier-1 buys story, Tier-2 buys value. Here is the playbook that wins both.

Alcohol, gambling, weight-loss, crypto, and more — the full restricted-category map for India D2C with the workarounds that are still legitimate.

Resort wear in India has 12 weeks of demand and 40 weeks of silence. Here is the Meta Ads playbook that scales the peak without burning the...

Republic Day opens India's first national e-commerce sale window of the year. Here's the Meta Ads playbook D2C brands need for the January 2026 surge.

Prescription eyewear D2C in India faces a unique funnel challenge: convince buyers to enter power online.

Premium tea D2C in India sells origin and story to Tier-1 buyers. Here's the Meta Ads playbook for Darjeeling, Assam, and Nilgiri brands.

Premium footwear D2C at ₹5K-₹15K needs a different Meta Ads playbook. Here's how to win the high-AOV Indian buyer without discounting.

Pre-wedding rituals — engagement, mehndi, sangeet — are a high-AOV micro-season for Indian D2C.