India Performance Marketing

The Indian wedding season — roughly October to February — drives the longest sustained premium commerce window in the calendar.

Onam is the largest South Indian commerce festival, with Kerala leading and significant spillover into Tamil Nadu, Karnataka (Bangalore-Mangalore...

Christmas and New Year in India isn't religiously dominant the way Diwali or Eid are —.

Karwa Chauth has quietly become one of the highest-AOV festivals in Indian D2C —.

Raksha Bandhan is the second-largest gifting moment of the Indian calendar after Diwali, and on Meta the demand curve is sharper —.

Holi is one of three commerce-positive festivals where Meta Ads costs drop and intent spikes for specific categories.

The most expensive leak in an Indian D2C funnel isn't bad creative or weak audiences —.

Meta Ads spend is a B2B service import for Indian businesses, which means GST applies under Reverse Charge Mechanism (RCM) for unregistered Indian...

If you've ever opened your Meta Ads Manager and seen ₹ in one column and $ in another, you're not alone —.

The next ₹2 lakh crore of Indian D2C growth doesn't live in Mumbai or Bangalore.

Mumbai is the highest-AOV Meta audience in India. Fashion, premium beauty, jewelry, home décor, and lifestyle brands lean on the city's spending...

Bangalore is the most concentrated D2C founder city in India. The Whole Truth, Country Delight (Gurgaon-founded but Bangalore-heavy ops), Yogabar,...

The Indian D2C market is now estimated at over ₹4 lakh crore in annual GMV, and the brands at the top of it run Meta Ads at a different operating...

Indian D2C brands face a real allocation question: Meta drives discovery to your D2C site.

Instagram Shopping was the most under-utilized free distribution layer for Indian D2C in 2024-25.

Indian D2C founders consistently underestimate WhatsApp as a retargeting channel.

A new D2C founder gets ₹1 lakh to spend on ads. Half the LinkedIn gurus say Meta.

iOS 14.5 shipped App Tracking Transparency in April 2021 and quietly turned a 5% blind spot into a 22-30% one for Indian D2C brands.

Indian D2C brands running Meta Ads in 2026 lose 30-40% of their attribution signal to iOS privacy changes, ad blockers, and cookie restrictions.

A misfired Meta Pixel quietly costs Indian D2C brands lakhs every month. We audited 47 Shopify stores last quarter and found that 31 of them — over...