D2C Growth

Indian athleisure D2C is brutal at scale. Here's the 2026 Meta playbook for crossing ₹50L/month —.

Aggregate ROAS hides everything important. It mixes new customers and repeat customers, low-AOV and high-AOV, profitable cohorts and unprofitable...

CAC payback is the metric most D2C founders should obsess over but most ignore. It tells you how long it takes to recover the cost of acquiring a...

The eternal D2C question: free shipping or a discount? Most founders default to discounts because they're easier to communicate.

Cold traffic from Meta Ads has zero baseline trust. The visitor never heard of you 30 seconds ago.

The last 30 seconds of a D2C purchase journey kill more revenue than the entire ad funnel above it.

The first viewport decides 70% of bounces. Visitors clicking a Meta ad on mobile see one screen —.

Cart abandonment retargeting on Meta is the single highest-ROAS campaign type in D2C —.

A product page built for SEO traffic and a product page built for Meta Ads traffic are two different beasts.

Most Indian D2C brands burn 60-80% of their Meta Ads budget on landing pages that leak conversions before the visitor even sees the product.

Streetwear in India is the fastest-growing D2C apparel sub-segment. Bonkers Corner went from a meme to Rs 100 crore. Mr Wonderful, Almost Gods,...

Home and decor is the slow-burn high-AOV category most performance marketers misjudge.

BoAt built a Rs 3,000 crore brand on the back of Meta Ads. Noise and Boult are right behind.

Food and nutraceuticals are the most heavily regulated D2C category in India. FSSAI label rules. ASCI advertising guidelines. Meta's own...

Fashion is the most operationally punishing D2C category to run on Meta. Beauty has 30 SKUs. Jewelry has 200. A mid-sized fashion brand has 3,000...

Jewelry is the highest-AOV category on Indian Meta with the most patient buyer. The math is brutal in your favour if you get attribution right: one...

Beauty and skincare is the most crowded D2C category on Meta in India. Mamaearth, Sugar, Plum, mCaffeine and 200 smaller brands are bidding on the...

The IPL is the single largest sustained attention event in India — 60+ matches across 8 weeks, with 500+ million viewers and a parallel Meta surge...

The Indian wedding season — roughly October to February — drives the longest sustained premium commerce window in the calendar.

Onam is the largest South Indian commerce festival, with Kerala leading and significant spillover into Tamil Nadu, Karnataka (Bangalore-Mangalore...