Cometly Alternatives 2026, 6 Tools Compared

Six attribution tools can replace Cometly, and all of them publish a starting price, which Cometly does not. For a small store, a tracking tool priced by orders or sessions is the cheapest swap. For a larger brand that wants multi-touch modeling, Triple Whale, Hyros, Wicked Reports or Northbeam fit, from $219 to $1,500 and up a month.

Bach.ai is our product, and it is not on this list because it is not an attribution tool. The tools are ordered by their lowest paid monthly price, and every price was read on the vendor’s own page on 2 Oct 2026.

Which Cometly alternatives are worth comparing?

Why do people look for a Cometly alternative?

Three reasons show up on Cometly’s own pricing page.

1. It is now pitched at B2B SaaS. The page headline reads “Usage-based pricing. Built for B2B SaaS.”, and its industry menu lists B2B SaaS, AI SaaS, technology, vertical SaaS and agencies. If you sell physical products online, an ecommerce-first tool may fit your reports better.
2. The price needs a call. Core and Enterprise are “tailored to fit your existing monthly pageviews”, and Cometly says it will “usually quote pricing in the same call”.
3. There is no free trial. Cometly says it doesn’t run one “because attribution requires CRM and ad-platform setup to be useful”.

None of this makes Cometly a weak tool. Its Core plan lists a pixel, server-side tracking, multi-touch attribution, account journeys, a Conversion API, an AI Ads Manager and 70+ integrations (Cometly pricing). The question is whether its focus and pricing still fit you.

Which alternative fits which job?

wetracked.io, for fixing tracking on a small store

wetracked.io is server-side tracking with data enrichment that pushes conversions to your ad platforms. Starter is $49 a month for up to 500 orders and 3 stores, Business $149 for up to 3,000 orders, and Scale-up $249 for up to 7,500 orders, each with a 14-day trial and a 60-day money-back guarantee. It integrates with Shopify, WooCommerce and several checkouts, and with Meta, TikTok, X, Pinterest, Snapchat and Google Ads (wetracked.io pricing).

AnyTrack, for affiliate and multi-site tracking

AnyTrack’s free plan covers 5,000 sessions a month, one website, one ad platform and first or last ad click models. Starter is $100 a month for 100,000 sessions and all six ad platforms, with its “Real-time Conversion API”; Personal is $150 for 3 websites and Advance $300 for 10. Paid plans carry a 14-day trial (AnyTrack pricing). Its solutions menu has a page for affiliate marketers, and its pricing page lists 90+ affiliate networks among its integrations.

Triple Whale, for a Shopify brand that wants multi-touch

Triple Whale’s free plan includes the Triple Pixel and first- and last-click attribution. Foundation, at $219 a month or $2,190 a year, adds multi-touch attribution and its Moby AI operator; Automate is $749 a month (Triple Whale on the Shopify App Store). How it compares at higher spend is in What are the best Triple Whale alternatives in 2026?

Hyros, for tracking tied to revenue

Hyros sells one plan with everything included, priced by tracked revenue: $230 a month up to $20k of tracked monthly revenue. It includes a setup team, an “Account AI analyst” and Hyros columns inside Meta and Google ad managers, and it says “Your ads grow. Or you do not pay.” (Hyros pricing). It covers ecommerce, SaaS, education and call-based businesses, so it is the closest fit if you are leaving Cometly with a sales-led funnel. More options are in What are the best Hyros alternatives for attribution in 2026?

Wicked Reports, for new-customer and LTV attribution

Wicked Reports prices by annual revenue. In the $0 to $2.5M band, Measure is $499 a month, Scale $699 and Maximize $999; Enterprise starts at $4,999. Measure includes cohort and LTV reports and a “Lifetime lookback / lookforward”, and Advanced Signal (Meta CAPI) is included on Maximize or a $199-a-month add-on on Measure and Scale (Wicked Reports pricing). Its homepage stresses separating new customers from repeat buyers down to the campaign and creative.

Northbeam, for large multi-channel spend

Northbeam’s Starter is from $1,500, for brands spending under $1.5M a year on ads, and Professional is $3,500 a month on annual terms. Price is informed by pageviews and set after a demo. It offers first-party multi-touch attribution, view-through credit through Clicks + Deterministic Views, and optional incrementality and media mix modeling on higher plans (Northbeam pricing). If its floor is too high, see What are the best Northbeam alternatives for D2C attribution?

How do you choose without a long trial?

Run a two-week side-by-side on your own data:

1. Export last month’s orders from your store and last month’s results from each ad platform, as a baseline.
2. Start the free plan or trial of one or two tools from the table, at your size.
3. Install each tool’s tracking and connect the same ad accounts and the same store.
4. After 14 days, compare each tool’s attributed orders with your store’s actual orders for the same days.
5. Keep the tool whose numbers you can reconcile and whose price at your next year’s volume you can afford.

If you are not sure you need a dedicated tool at all, read Can I trust my Facebook ads ROAS? first.

When is Bach.ai the wrong choice?

For replacing Cometly, always. Bach.ai is not an attribution tool: it has no tracking pixel of its own and does not send conversions to ad platforms. It connects to a Meta ad account, audits it daily, finds revenue leaks with an estimated revenue impact, and applies a fix on Meta only after you approve it. Starter $99/mo and Pro $149/mo, each including $10k/mo of ad spend, then 1% (Starter) or 1.5% (Pro) of spend above $10k; at $30k a month Starter is $99 + 1% × $20k = $299. Free is a 7-day full trial with no card, then 1 audit a month. Choose an attribution tool from the list for measurement.

FAQ

Is there a free alternative to Cometly?

Yes. AnyTrack has a free plan for 5,000 sessions a month on one website with one ad platform, and Triple Whale has a free plan with first- and last-click attribution. Neither free plan includes multi-touch attribution (as of 2 Oct 2026).

How much does Cometly cost?

Cometly does not publish a price. Its Core and Enterprise plans are usage-based on monthly pageviews, which it estimates at about 1.5 times your sessions, and it quotes pricing on a call. Annual billing saves 20%, and there is no free trial (checked 2 Oct 2026).

Which Cometly alternative is best for Shopify?

Triple Whale is built as a Shopify app and has a free plan, with multi-touch attribution from $219 a month. wetracked.io is cheaper at $49 a month for up to 500 orders if you mainly need server-side tracking (as of 2 Oct 2026).

Is Cometly still good for ecommerce?

Its features still cover what an ecommerce store needs: a pixel, server-side tracking, multi-touch attribution and a Conversion API. Its pricing page now targets B2B SaaS, though, so ask on the sales call how it handles store orders before you switch or renew.

Sources

Sources: Cometly pricing, Cometly, wetracked.io pricing, AnyTrack pricing, AnyTrack, Triple Whale on the Shopify App Store, Hyros pricing, Wicked Reports pricing, Wicked Reports, Northbeam pricing, Bach.ai’s own pricing page (checked 2 Oct 2026).