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Diagnostic answer

Does checking CAPI health fix conversion tracking?

Tracking diagnostics identify evidence to investigate; they are different from operating a server-side event-delivery gateway. Confirm event delivery, matching, deduplication and store reconciliation before deciding what needs repair.

Published by the Bach.ai team · Editorial standards

What to check, in order

  1. Identify which system sends browser and server events and who operates it.
  2. Inspect event definitions, timestamps, currency, identifiers and available diagnostics.
  3. Check browser/server deduplication and compare genuine orders with observed events.
  4. Fix the event sender or integration where needed, then re-test. More attributed conversions do not by themselves prove more sales.

A worked example

Illustrative example, not a customer result. A health warning can point to a missing or duplicated event, but reading that warning does not itself install or host a conversion gateway.

What this answer cannot establish

This guide cannot diagnose an account without its evidence, establish causal lift or guarantee savings. A valid zero is different from missing data. When inputs are incomplete, check permissions, collection status and the observation window before changing the account.

Your next step

Read about Pixel and Conversions API. To see the product’s presentation with synthetic data, open the sample demo.

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