Diagnostic answer
Is it creative fatigue or a tracking problem?
Fatigue is a hypothesis supported by deteriorating response under comparable exposure. A tracking failure changes what you can observe. Verify signal health, store orders and other account changes before using frequency or creative age as proof of fatigue.
Published by the Bach.ai team · Editorial standards
What to check, in order
- Compare store orders and recorded purchase events. Investigate sudden signal gaps or changed event definitions first.
- Look at creative-level response over comparable delivery, including frequency, click response and conversion evidence.
- Check auction, audience, placement, inventory and offer changes that could explain the same pattern.
- Test a fresh angle while retaining a comparison where feasible. A fixed number of days or one frequency threshold cannot diagnose every account.
A worked example
Illustrative example, not a customer result. If orders remain steady but purchase events disappear across creatives at once, investigate tracking before pausing otherwise useful ads.
What this answer cannot establish
This guide cannot diagnose an account without its evidence, establish causal lift or guarantee savings. A valid zero is different from missing data. When inputs are incomplete, check permissions, collection status and the observation window before changing the account.
Your next step
Read the creative-fatigue guide. To see the product’s presentation with synthetic data, open the sample demo.
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