Diagnostic answer
Why do my Meta ads get clicks but no purchases?
Check measurement and the path to purchase before blaming targeting. Clicks establish that someone followed the ad; they do not establish a completed order, sufficient purchase intent or enough evidence to judge profitability.
Published by the Bach.ai team · Editorial standards
What to check, in order
- Confirm that real purchases appear correctly in your store and event diagnostics. A missing purchase event makes campaign results incomplete.
- Walk the landing page and checkout as a shopper: load, product availability, offer, shipping, payment and mobile usability.
- Check campaign objective, optimization event and conversion delay. Match the ad’s promise to the page.
- Use the amount of spend, expected purchase rate and observation window to decide whether the evidence is sufficient. Do not declare all zero-purchase spend recoverable.
A worked example
Illustrative example, not a customer result. A correctly measured zero purchases is a valid observation. Missing purchase tracking is an unknown; displaying it as zero would hide the diagnostic problem.
What this answer cannot establish
This guide cannot diagnose an account without its evidence, establish causal lift or guarantee savings. A valid zero is different from missing data. When inputs are incomplete, check permissions, collection status and the observation window before changing the account.
Your next step
Check the event-collection path. To see the product’s presentation with synthetic data, open the sample demo.
Last updated